top of page

CENTRAL RETOLD


CENTRAL RETOLD harks back to the early days of Central in the 1950s, alongside the reimagining of Central: The Original Store at 1266 Charoen Krung, Bangkok’s very first “New Road”. This exhibition tells the stories of father-and-son founders Tiang and Samrit Chirathivat—their philosophies and business practices that gave meaning to Central as ‘the
heart of the community, enriching society and the economy’.
Starting from the imports of Western books and magazines, the company affirmed its roots as Bangkok’s window to the world, contributing to the changing urban culture and lifestyle. Capturing a variety of early anecdotes, from books and merchandise to buildings and milestones, CENTRAL RETOLD bridges the contemporary visitors with the lessons and experiences that made Central a global retail powerhouse it is today.

bottom of page